Town of Newmarket

Signage and Collateral - During the transition from a traditional Town crest to a modern corporate identity, I developed the foundational standards and templates for a cohesive brand rollout. This included designing a unified system for facility and wayfinding signage to improve community navigation, as well as creating standardized templates for lanyards and promotional collateral. The resulting framework established a professional, scalable aesthetic that modernized the Town’s public presence across all physical and digital touchpoints.