Ceridian

Brand and Collateral - Leading up to Ceridian’s high-profile IPO, the global leader in Human Capital Management (HCM) wanted a comprehensive rebrand. This included translating complex HCM software concepts into an intuitive visual language, specifically through the creation of a proprietary iconography system for various modules, features, and corporate values. The brand’s core illustration system was developed to be used across collateral and social media.

Ceridian logo on a blue background with a stylized 'C' and the company name.
A horizontal infographic with six sections, each with a white icon and label. From left to right: payroll icon with the label 'PAYROLL,' HR icon with 'HR,' benefits icon with 'BENEFITS,' talent icon with 'TALENT,' WFM icon with 'WFM,' and services ic
Comparison chart displaying features on the left side and values on the right side, with icons representing various features and data points in blue and white.
A woman is holding a tablet device displaying colorful digital graphics, with a focus on a yellow chart and various icons, suggesting data analysis or presentation.
A flyer for Powerpay employee workforce management software, showing features like time and attendance tracking, with a person using a tablet displaying the app interface.